Model your funnel. Live.

The unit economics of ad → application → booked call → close. Move a slider — everything recalculates.

Assumptions

Your funnel

Cost per qualified lead$

ad cost per qualified application · typ. $25–$80

Cost per booked call$

all-in per qualified appointment (CPQC) · category norm $50–$300

Show rate%

booked calls that show up · ours runs 67%

Close rate%

shows that buy · ours runs 35%

Your economics

Avg cash collected$

collected up front per client

Avg contract value$

full deal size per client, retainer included

Ad spend / month$

total monthly budget · our minimum is $3,000 ($100/day)

Profitable funnel

Net cash return / month

—

Cash ROAS—

ROI—

Cash / booked call—

On full contract value — ROAS — ROI — / booked call — net / mo

Monthly funnel

—leads

—

—booked

—

—showed

—

—new clients

Monthly P&L

Contract value booked—

Cash collected up front—

Ad spend—

Net — cash collected—

Net — full contract value—

Health checks

Booking rate—

Cost per client (CAC)—

Contract LTV : CAC—

Cash collected up front—

Break-even close rate—

Read on your numbersALL HEALTHY

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How this is calculated

The math. Booked calls = ad spend ÷ cost per booked call; leads scale from cost per qualified lead, and CPL vs. cost per call implies your booking rate. Cash per booked call = show% × close% × avg cash collected. ROAS = revenue ÷ spend; ROI = (revenue − spend) ÷ spend. The cash figures use money you collect up front; the contract line runs the same funnel on full deal size. Break-even sits at 1.0× ROAS.

Benchmark context. The category quotes $50–$300 per qualified booked call; general B2B platforms often run $300+ per qualified opportunity. If your modeled cost per call sits inside $50–$200, you're at or below market.

These are projections from your inputs, not promises. Typical ranges are industry benchmarks; our own figures are marked. Actual results depend on your offer, market, spend, and execution.

Like the math? We build the machine.

Creatives produced, campaigns managed, qualified calls on your calendar — these numbers, running on your offer.

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